Media Representative Toolkit

 

As a media professional, your role in raising public awareness about Alzheimer’s Disease and Related Dementias (ADRD) is essential. We appreciate your commitment to informing, educating and engaging communities across Virginia and beyond.

This media toolkit includes a variety of materials to support your storytelling—whether you're producing a segment, writing a feature, crafting social content or seeking trusted sources and data on dementia in Virginia. These resources reflect the VMP’s mission to improve public health through accessible data, outreach and community engagement.

If you have questions or need further information, please contact Kim Ivey at ksivey@vcu.edu. For inquiries related to project direction or interview requests, feel free to reach out to Annie Rhodes, Ph.D. at rhodesas2@vcu.edu.

A promotional graphic of a adult man helping his elder grandmother peel carrots. The graphic says

We Call It Caregiving Campaign Graphics

Post Copy: You call it "cooking dinner with my grandmother." We call it #caregiving. To learn more about the #VirginiaMemoryProject and find resources, visit https://vcoa.chp.vcu.edu/initiatives/va-memory-project/.

A promotional graphic of a adult woman helping her father get groceries. The graphic says

We Call It Caregiving Campaign Graphics

Post Copy: You call it "taking my dad grocery shopping." We call it #caregiving. To learn more about the #VirginiaMemoryProject and find resources, visit https://vcoa.chp.vcu.edu/initiatives/va-memory-project/.

A man helping his mother with a credit card and phone. Graphic says

We Call It Caregiving Campaign Graphics

Post Copy: You call it "helping my mom pay the bills." We call it #caregiving. To learn more about the #VirginiaMemoryProject and find resources, visit https://vcoa.chp.vcu.edu/initiatives/va-memory-project/.

A man helps another man out of a car with a walker. Graphic says

We Call It Caregiving Campaign Graphics

Post Copy: You call it "taking my uncle to the doctor." We call it #caregiving. To learn more about the #VirginiaMemoryProject and find resources, visit https://vcoa.chp.vcu.edu/initiatives/va-memory-project/.

A woman helps her mother sort pills. Graphic says

We Call It Caregiving Campaign Graphics

Post Copy: You call it "helping my mom sort her medications." We call it #caregiving. To learn more about the #VirginiaMemoryProject and find resources, visit https://vcoa.chp.vcu.edu/initiatives/va-memory-project/.

A man helps a woman put on a sweater. Graphic reads

We Call It Caregiving Campaign Graphics

Post Copy: You call it "helping my wife get dressed." We call it #caregiving. To learn more about the #VirginiaMemoryProject and find resources, visit https://vcoa.chp.vcu.edu/initiatives/va-memory-project/.

A man hugs his father. Graphic says

We Call It Caregiving Campaign Graphics

Post Copy: You call it "spending quality time with my dad." We call it #caregiving. To learn more about the #VirginiaMemoryProject and find resources, visit https://vcoa.chp.vcu.edu/initiatives/va-memory-project/.

  • Best Practice in the South Southern Gerontological, 2025
  • Best Memory Care Innovation in Virginia, 2023